Stefano Rocca Parmenides: #JPMORGAN’S TWITTER MISTAKE - Last week, JPMorgan Chase helped underwrite Twitter’s initial public offering. On the day of the I.P.O., six minutes after the New York Stock Exchange opened, the account @jpmorgan tweeted, “What career advice would you ask a leading exec at a global firm? Tweet a Q using #AskJPM. On 11/14 a $JPM leader takes over @JPMorgan.” The following Monday, the bank unveiled the identity of the exec, vice-chairman Jimmy Lee.

domenica 17 novembre 2013

#JPMORGAN’S TWITTER MISTAKE - Last week, JPMorgan Chase helped underwrite Twitter’s initial public offering. On the day of the I.P.O., six minutes after the New York Stock Exchange opened, the account @jpmorgan tweeted, “What career advice would you ask a leading exec at a global firm? Tweet a Q using #AskJPM. On 11/14 a $JPM leader takes over @JPMorgan.” The following Monday, the bank unveiled the identity of the exec, vice-chairman Jimmy Lee.

http://www.newyorker.com/online/blogs/currency/2013/11/jpmorgans-twitter-mistake.html?utm_source=dlvr.it&utm_medium=twitter

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