martedì 1 ottobre 2013

What Is Quality Content? - "Content marketing is quickly becoming the buzz word of the year and for good reason. It allows for brands to establish themselves as experts in their fields and coupled with the power of social media allows you to showcase the best your brand has to offer all while embracing the philosophy of providing usefulness. The problem with creating content is that too often smaller brands without the leverage of huge budgets and teams of content creators are often hung up on the notion that quality content needs to be perfect and that if they don’t create perfect content they will be ignored. This notion that content needs to be perfect often freezes individuals and brands from producing any content at all and puts them at a disadvantage that could eventually lead to losing the front of mind that most brands are so desperate to capture."

http://socialmediatoday.com/node/1780446?utm_source=smt_feedburner_twitter&utm_medium=twitter&utm_campaign=autotweets

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