12 Years Ago: 'Apple's iPod Spurs Mixed Reactions' - On October 23, 2001, Steve #Jobs convened a group of tech reporters and #Apple fans at the company's #Cupertino headquarters to announce a new product: the iPod. It was a launch that would lead the #company, six years later, to drop the "Computer" from "Apple Computer." It was a launch that would change "the destiny of Apple." It was a launch that would, as one slightly melodramatic analyst puts it, "reshape society completely."

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